Marketing Manager, Demand Generation (Education)
This is a Permanent, vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail.
We're growing fast, and we're building the team to match.
The role
As Marketing Lead, Education, you will build and lead the demand generation function for IRIS Education, covering both the UK State market and the Independent and International schools market. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets.
Working within the strategy and budget framework set by the Marketing Director, you will establish the foundations, processes, and capability that enable your team to deliver integrated campaigns at scale.
The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.
Key responsibilities
- Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact
- Establish unified campaign planning, performance frameworks, and operating standards across both markets
- Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders
- Define differentiated approaches for distinct markets: ABM for UK State, scalable demand generation for Independent and International
- Set and own pipeline targets across new customer acquisition and customer expansion
- Manage the demand generation budget with clear ROI accountability
- Improve lead qualification standards and MQL-to-SQL conversion rates
- Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes
About you
You are a demand generation leader with the experience to both set the strategy and drive execution when needed.
You'll bring:
- B2B demand generation or growth marketing, with at least 3 years leading and mentoring teams
- A track record of delivering pipeline through integrated campaigns across digital, content, and events
- Salesforce experience
- Comfortable working within a defined strategy and budget framework, while owning execution and performance
- Solid commercial acumen: understanding of pipeline metrics, budget management, and ROI reporting
- Organised and process-minded, with the ability to bring structure and consistency to campaign planning
- A data-driven approach with the confidence to optimise based on performance
Bonus if you have:
- Experience in the education sector or edtech
- ABM programme design and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot)
- Experience managing multi-market or multi-region marketing operations
Why join us?
- Lead a high-impact demand generation function covering two dynamic and growing markets
- Build the team, the processes, and the foundations for long-term growth
- Work in a collaborative environment where marketing has a direct line to commercial outcomes
Apply now
If you're a marketing leader who builds teams that deliver, and you're ready to make a measurable impact in education technology, we'd love to hear from you.
Please note: vacancy may close early due to high volume of applications.
About IRIS
As one of the UK’s largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.
IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.
Over 4 million parents use our software to connect with their child’s school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance.
Our operational software is the invisible but essential beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity.
It’s vital these mission-critical functions work first time, every time.
That’s why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time – so they can focus on productivity and growth.
IRIS is a company built on hiring the best people; our people are our greatest assets.
They enable us to be the innovative, market-leading, and high-performing company that we are today.
We’re delighted to be certified as a Great Place to Work and one of the UK’s Best Workplaces for Women.
These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.
IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do.
This is why we work to create an environment where employees feel like they are part of a team.
Why work for IRIS?
The Benefits
Developing your career
We believe in creating a culture of engagement and reward to develop your potential and offer long-term career success. We do this by:
Supporting our managers to be great leaders, providing inspirational management resources and offering dedicated management development training.
Rewarding individual excellence through dedicated initiatives and Employee Awards for demonstrating our values.
Offering regular training and development programmes tailored to each employee’s development needs and providing a commitment to a ‘learning culture’ which shares knowledge, best practice and our long-standing expertise between employees.
We’re committed to a culture of continuous improvement and listen to our employees via regular feedback sessions and employee engagement surveys.
Our employees love the colleagues they work with. We promote a positive environment where our people feel comfortable, make friends and support each other.
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