Director, Performance Marketing
This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
As the Director, Performance Marketing, you will lead the development of strategies aimed at achieving high-quality lead generation and optimising the sales pipeline through paid media and digital channels.
Your proficiency will play a pivotal role in shaping our digital demand initiatives, with a focus on maximising Return on Investment (ROI) across various channels and campaigns to elevate our revenue generation.
What will you be doing?
As Director, Performance Marketing, your role encompasses the following:
- Developing and implementing comprehensive performance marketing strategies aligned with business objectives, ensuring a consistent flow of high-quality leads, opportunities, and orders into the sales pipeline.
- Leading and mentoring a team of digital marketing specialists, providing guidance, setting goals, and fostering a culture of data-driven innovation and excellence.
- Balancing strategy and hands-on execution, maintaining a 50/50 player-coach role.
- Driving the digital pipeline for all segments, including self-serve, online sales, sales-assisted, Small/Medium-sized Businesses (SMB), and large enterprise account-based marketing, covering the complete product portfolio of the business.
- Owning the strategy for all paid media campaigns across various platforms, such as Google Ads, Meta ads, LinkedIn, and other relevant channels, aiming to maximise ROI and lead generation.
- Analysing ROI and campaign performance, conduct A/B tests, and offer actionable insights and recommendations to continually optimise and enhance campaign effectiveness, adopting a continual test and learn approach.
- Providing budget management advice and allocating digital marketing budgets, continuously analysing spend and recommending changes as necessary to ensure optimisation.
- Staying updated on industry trends, emerging technologies, and best practices to ensure the company remains at the forefront of digital marketing innovation.
- Collaborating closely with cross-functional teams, including sales, demand, product marketing, and web, to align marketing efforts with business goals and strategies.
What are we looking for?
This role is ideal for candidates with the following qualifications, skills and experiences:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven track record of successful Business to Business (B2B) performance marketing leadership within a global B2B SaaS company.
- Strong leadership and team management skills, showcasing the ability to inspire, mentor, and develop high-performing teams.
- Experience in constructing a performance marketing engine, encompassing tracking, attribution, automation, and optimisation.
- Deep expertise in overseeing intricate digital marketing campaigns, utilising tools such as Google Ads, LinkedIn Ads, and analytics tools (e.g., Adobe Analytics, Google Analytics) to generate pipeline across diverse B2B audiences and products.
In addition to the core skills/experience above, the following competencies are essential for success in this position:
- Exceptional analytical skills, enabling the derivation of insights from data and making data-driven decisions to optimise campaigns.
- Excellent communication and stakeholder management abilities, with the capability to collaborate effectively across departments and present strategies to senior leadership.
- Confident in navigating a global matrixed environment with numerous stakeholders, goals, and priorities.
Please note:
We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible.
About IRIS
As one of the UK’s largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.
IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.
Over 4 million parents use our software to connect with their child’s school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance.
Our operational software is the invisible but essential beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity.
It’s vital these mission-critical functions work first time, every time.
That’s why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time – so they can focus on productivity and growth.
IRIS is a company built on hiring the best people; our people are our greatest assets.
They enable us to be the innovative, market-leading, and high-performing company that we are today.
We’re delighted to be certified as a Great Place to Work and one of the UK’s Best Workplaces for Women.
These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.
IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do.
This is why we work to create an environment where employees feel like they are part of a team.
Why work for IRIS?
The Benefits
Developing your career
We believe in creating a culture of engagement and reward to develop your potential and offer long-term career success. We do this by:
Supporting our managers to be great leaders, providing inspirational management resources and offering dedicated management development training.
Rewarding individual excellence through dedicated initiatives and Employee Awards for demonstrating our values.
Offering regular training and development programmes tailored to each employee’s development needs and providing a commitment to a ‘learning culture’ which shares knowledge, best practice and our long-standing expertise between employees.
We’re committed to a culture of continuous improvement and listen to our employees via regular feedback sessions and employee engagement surveys.
Our employees love the colleagues they work with. We promote a positive environment where our people feel comfortable, make friends and support each other.
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